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Digital Rights : A bone of contention b/w producers and exhibitors

2019-12-12 07:23:50 :

The emergence of OTT platforms( streaming websites like Amazon Prime and Netflix) is popping out to be an enormous bane for Telugu movies as there’s a regular decline in revenues earned by means of ticket home windows. In current instances, Tollywood producers are inclined in the direction of promoting the digital rights to those streaming giants as they’re fetching stable costs. The second viewers knew {that a} streaming large has bagged the rights, they’re ready for movies to launch in these platforms slightly than watching them on huge display screen. That is one of the the explanation why movies will not be getting long term in theatres and additionally there’s appreciable decline in collections after first week.

Digital rights challenge is now a sizzling subject in business circles. Lately there are a number of debates between producers and exhibitors on penalties of digital rights. In a single such current assembly, a number one producer in Tollywood reacted harshly on exhibitors. When an exhibitor has raised the problem and defined how revenues are spiralling down after one week of movie’s launch due digital streaming, the producer bluntly replied that they’ve the best to dump their movies to streaming channels as a result of they’ll recoup their funding. He additionally bitterly commented that producers don’t have any obligation to make sure that movies get long term in theatres.

It seems like digital streaming is a double edged sword for Tollywood for its equal share of benefits and disadvantages. Whereas the streaming rights are fetching large quantities for the producers and serving to them recuperate their funding, exhibitors are struggling badly as a result of downturn of market in all main areas together with abroad as viewers will not be turning up at theatres as anticipated. There’s a contrasting opinion on this challenge amongst producers and exhibitors. In a current media interplay, a high producer expressed deep concern over the present stagnation of Telugu movies market. However, he bought the digital rights of his upcoming movie to a number one streaming website.

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