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OTTs in Demand but no deals Closed



2021-05-10 13:27:54 :

Ignore the primary wave, the second wave of coronavirus is leaving India sleepless. All those that noticed the conditions on a better observe could make it that the viewers is not going to rush to the theatres to look at the movies anytime quickly. There’s a large shortage of vaccines in India and the folks is not going to get out of the concern earlier than taking the vaccination. With the theatres shut, a number of producers at the moment are eager to shut the deals for a direct digital launch. A high producer who is prepared together with his undertaking approached a famend digital platform. He was left in deep shock with the deal quoted by the digital platform.

The OTTs will not be able to money the season like final yr. They’re pondering twice concerning the movie and the excitement it’s carrying earlier than closing the deal. The digital platforms are additionally centered on the budgets spent on the undertaking together with the forged, technical crew. No digital platform is eager to purchase small movies and people with out stars. There are a number of producers who’re eager to shut the digital deals but issues will not be really easy as estimated.

There’s a large monetary disaster that’s surrounded round Telugu cinema. Commerce analysts predict that 2021 is a wasted yr for now and all of the famend movies will launch solely subsequent yr.



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