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OTTs turning saviors for Tollywood producers



2021-07-21 14:06:44 :

The theatres are shut for months which by no means occurred prior to now. The exhibition trade is totally shattered and the producers are affected by the heaped-up monetary pressure. A number of producers opted out for a direct digital launch to stop the mounting pursuits and find yourself protected. A number of movies that includes stars too had been launched immediately on digital platforms and the digital launch saved the producers from enormous losses.

Nani’s V, Anushka’s Nishabdham and Venky’s Narappa are the distinguished Telugu movies that had been launched immediately. The makers made good earnings by way of the digital launch. The true truth is that every one these three movies may have ended up as price failures if launched in theatres. A number of small movies like Pricey Brother, Ek Mini Katha, Pachchis and Ardha Shathabdham headed for a digital launch. The makers of all these movies made good-looking earnings as per their investments. The viewers would have turned down these movies if launched in theatres.

All of the filmmakers made good earnings due to the direct digital launch. OTTs immediately or not directly turned out to be the saviors for Telugu filmmakers in these powerful pandemic instances. There are talks that Drishyam 2, Virata Parvam and Maestro are gearing up for direct digital launch quickly. It might take a few months for the theatres to reopen on a full-fledged word contemplating the present scenario and the third wave of coronavirus.



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