2020-07-01 07:50:56 :
The digital rights have been fetching new revenue for producers. A number of digital giants are quoting huge costs for the rights which might be that includes stars. With the arrival of coronavirus pandemic, the viewers are spending hours of time watching content material on OTT platforms. A few of the producers should not limiting the rights to at least one platform and they’re now promoting them for a number of gamers for completely different costs. This is sort of a mutual profit because the producers are getting additional revenue by way of these rights.
“There is no rule that the digital rights can be sold to a single OTT platform. It depends on the price quote they are offering and the demand the film has” says Suresh Babu. His current manufacturing Krishna and his Leela is bought for Netflix concentrating on the Worldwide Telugu viewers and he even bought the rights for Aha to impress the viewers throughout Telugu states. When two digital platforms come up with completely different quotes, a number of filmmakers are promoting the rights to each the gamers. A few of them are additionally promoting the rights for a sure interval in order that they’ll renew the digital offers once more.
The one who quotes the very best value will probably be requested to launch first. The second participant can have an opportunity to launch the movie at a later date. By this, the producers can rake cash and the digital platforms can add up yet one more movie to their assortment. Digital gamers like Amazon Prime and Aha are even buying the digital rights of yesteryear classics of Telugu cinema. On the entire, the digital platforms are bringing up big revenue for Tollywood producers.