2020-09-04 18:40:14 :
A journey of unparalleled leisure, of togetherness and shared experiences; it’s been an exhilarating 4-years for Zee Cinemalu.A reputation that has grown to change into synonymous with the most effective of Telugu motion pictures on small display screen tv. Launched by the Megastar Chiranjeevi, who unveiled the emblem, Zee Cinemalu started its journey on 4th September 2016 with ‘Dil Pai Super Hit’ as its model tagline and have become the primary film channel to introduce the idea of World Tv Premieres in Telugu market, giving a novel providing to film lovers. Over time, the channel has featured the newest and most original content material that has impressed, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.
Within the week of FY20, Wk13, Zee Cinemalu scored the very best ever viewership of 351 GRPs in < 75L City and 483 GRPs in Hyderabad. This units a brand new benchmark within the tv film business as Zee Cinemalu is the one Telugu film channel to have achieved this feat within the final 5 years as per BARC. Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3% within the final 4 years and within the final 6 weeks, the share stood at 27.7%.
The channel has been entertaining viewers with evergreen hits and newest titles in varied genres like Household, Drama, Comedy, Horror and Thriller. In this course of, Zee Cinemalu has efficiently occupied a particular area within the hearts of Telugu viewers throughout the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to ship the viewing expertise with this expertise to their ardent viewers.
Commenting on 4th anniversary, Sai Prakash – Enterprise Headof Zee Cinemalu says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”